Instagram is booming. So booming, in fact, that with over one billion users each month, gaining followers isn’t so easy anymore. But with a good strategy, perseverance, and a little bit of help; this guide will help you gain 10,000 followers in 2021.
Instagram is now known as one of the most influential and thriving platforms in the world. It affords marketers and brands endless opportunities to showcase their products and services and tap into this vast population of savvy users.
Instagram has an impressive online presence and allows millions of brands to showcase their services across the world. The more you can grow your audience or followers, the more traffic you can drive to your website, which will increase sales and conversions. Instagram provides you with a great platform to communicate and engage with your audience.
But where to start? At the beginning.
#1 – Craft a Perfect Bio
When people visit your profile, the first thing that they will see is your bio. We all know how important first impressions are, and the Instagram audience is no different. Your bio allows you to connect with your personal audience, and this is where you have the opportunity to engagingly describe who you are and what you offer so that people will follow you.
You’ll include the necessary details, such as contact and website information. You will want to start on the right note and start connecting with people straight away. Give people a reason to follow and engage with you, not just your company name. Consider driving people to a dedicated landing page that offers a discount or a free gift if they sign up for your newsletter. It’s all about driving conversions and gaining attention. The customer journey should be an easy one-click option that holds their attention.
The bio description is short and comprises of only 150 characters, so use each of them wisely to explain your business or brand concisely. What makes you stand out, what is your call to action? Do you want people to follow you, register, or visit your website? And is the bio engaging enough to make people want to come back for more?
In your company description, involve your followers and lure them in to experience what you have to offer and showcase how you can improve their lives. Use a hashtag, include your website address (you can also shorten this if you are running out of space), and consider using emojis to brighten the bio up a little. For example, Nike’s profile is short and sweet and cleverly gives you all the details that you need.
Also within your bio is the ‘highlights’ section. You can separate your content into relevant categories and then store your favorite ‘stories’ in the section. People can explore stories easily if they are particularly interested in one section of your services. There is no limit to how many ‘highlight’ folders you can have, but each folder can contain up to 100 stories.
#2 – Give Your Account Some Flavor
Create a visually gorgeous feed that is representative of your brand. A visitor to your page will instantly know if they relate to your brand or not. You’ll want to have content that people engage with. Strive to maintain consistency in the types of posts, tone of speaking to your followers, and color themes. Ideally, as soon as someone sees your post, they will recognize it instantly and associate it with your brand.
Just by doing a little bit of research and exploring other accounts, you’ll be able to decide what works best for you and your brand. You might choose a feed that blends quotes and drawings, images with a certain ‘mood’, a clean white background, and crisp images. A checkerboard style can be a mix-up of words and pictures or have an evident and clear color scheme. It seems that softer, vintage tones will be trending across the design industry in 2021.
It is well-known that video marketing posts create a more exciting feed and are increasing in popularity.
#3 – Use The Right Hashtags
Hashtags are a great way to find things, so you’ll need to do your research into which hashtags are trending or popular in your niche and which ones are relevant to your account. Instagram will allow you to use up to 30 hashtags in each post. So remember to use industry-level hashtags and some more unique ones. Think about mixing them up a little bit each day so that you avoid being shadowbanned.
You can also create your own hashtags so that you stand out from the crowd. They could be specific to your brand or a particular campaign. They are a great way to promote publicity for a specific product and give you free user-generated content. This content can help you reach more people and grow your followers and likes.
#4 – Write The Most Captivating Captions
Creating good ‘all-round’ content and interesting captions that people engage with is hugely important, so find a nice balance between beautiful images and written content. Encourage your audience to interact with you, start a dialogue, and encourage your followers to invite their friends to join in the conversation, ask questions, encourage your followers to comment and tag people. Social media is all about being social, so engage with people and be jovial; that way, people are more likely to follow, like, and interact with you.
Remember to tell a good story behind the picture or video that you are sharing so that it gets more engagement. You can provide discounts or offers and even ask your followers to tag their friends so that they can also receive them.
While your account is still growing, do things with a personal touch, and nurture your followers. Personal involvement and engagement are so significant. Use your name in the comments so that your audience can relate to you. Respond to every comment promptly. If you nurture your community as you would a garden, the rewards will come back in droves.
#5 – Contribute To The Chatter
Whilst on the subject of being social, why not participate in other conversations that are relevant to your niche? If there is a conversation that has sparked an interest, then there is no reason for you not to comment and join in. People involved in the discussion could be interested in what you have to say, delve into your profile and follow you for future engagements. Interacting with other users will reward you with a high engagement rate.
#6 – Get Mapping For More Reach
We all understand how SEO works for websites; Instagram has it’s own system for SEO in the form of local hashtags and geotagging. By geotagging your Instagram content, you can attract users that are seeking a service or a place to visit in a particular area. Instagram has a great search feature. By adding a geotag or location to your post, you will appear in the search for that area.
Using local hashtags has the same purpose. You can reach people who are searching for a particular niche and in a particular area. Many people on Instagram like to follow localized hashtags to see what is going on in that area; it also gives you access to that audience or group of followers, these are the hashtags that can help you grow your audience.
#7 – Use Influencers And Their Fanbases
Since the turn of the decade, the word influencer is probably one of the most used. An influencer, in marketing terms, is a person that has a significant, engaged, and loyal following. To drive and convert an influencer’s group of followers to your account, they should be relevant to your market, niche, and brand.
Do your research and start cleverly strategically gaining more followers by leveraging an influencer’s followers to your Instagram account. Building an array of successful partnerships is crucial to growing your brand.
How do you find them? There are various tools that you can use to help you out. You can look out for influencers that seem to fit your audience, or you can look at people that are already supporting your brand and then pick out the most influential ones. With the right strategy, an influencer’s involvement can help you gain momentum and perhaps even press interest.
Many firms are moving into the matchmaking of influencers and pair brands, for a fee, with willing influencers that are relevant to your niche. If you have deeper pockets, then don’t forget that you can also pay for partnerships and shoutouts.
A share for a share is also a great way to get your name out there. Choose an influencer that has a similar number of followers like you and then agree to share their content as they will share yours. It’s an excellent and popular free-way to increase relevant views to your Instagram profile.
#8 – Monitor Posts To Understand Your Audience
Maintaining a good reputation is very important if you want to continue to gain and preserve more followers. Keep a close eye on all of the posts that your brand is getting tagged in. Your profile will show others all of the images in which you are tagged. It is crucial to monitor this and identify who is tagging you and in what type of post. You can change your settings so that you have to approve posts before they become visible on your account or use the ‘edit tags’ feature.
#9 – Prompt a Call-To-Action
Instagram is very generous and has several ways for you to add calls-to-action into your content, so use them all as often as you can. It might be within your stories, ‘swipe up to know more’ or ‘shop now’. You need to encourage your followers and audience to take the required action. To create the right call to action, you can create a sense of urgency, use encouragement, tease your followers, or use an active voice in your messaging. Why not allow followers to tag their friends, use ‘you’ in your content tone, or create a benefit.
A great CTA is a tried and successfully tested way to gain Instagram followers; it’s a great way to see immediate results. All you need to do is run a contest, ask people to follow you, and tag their friends so that they can also participate. Tailor this so that you only encourage people that are genuinely interested in your brand and its offerings.
#10 – Use Stories That Increase Engagement
Stories are a great way to increase your marketing value on Instagram in ‘real-time’ and not clutter your profile. Your main feed is your portfolio that showcases your best content. Stories are often live and don’t have to be the best quality because they are only visible for 24-hours. Stories are a great way to get faster engagement because they’ll always show up above everything else (at the top of the Instagram feed). Stories, just like posts, can be found through geotagging and hashtags and appear in the ‘Explore’ section of Instagram.
Stories mean that you are diversifying your marketing content which, in turn, will keep the attention of your target audience and help cater to their increasing preferences. With Instagram Stories, you can interact with your audience and better understand their needs. You can ask questions in the stories to get them involved. It is an excellent tool for conducting market research when you ask your audience for feedback.
Instagram Stories are also a great way to repurpose content. You may have had some incredibly good news, appeared in a magazine, published a successful blog or tutorial post. Change it up a little and then re-post it. Sharing it again keeps you front of mind and appear transparent. The more stories that you post, the more you will appear on Instagram. Don’t forget that you can also share other people’s stories.
#11 – Pony Up For Instagram Ads
With over a billion users every month, Instagram has incredible capabilities. It possesses essential tools for growing your business and generating sales leads. The platform is as important as local advertising and SEO. Through advertising targeted ads, put your brand in front of the right people by targetting specific demographics, interests, location, and behavior. Instagram has made it very simple to reach the right people by considering company goals, focus, and intent. Instagram ads are visible to a broad and relevant audience. Reaching this volume of people with your required demographics is available only if you pay for it.
The adverts are very easy to set up as Instagram and Facebook are connected, which makes it easy to target your audience with Facebook data. All budgeting and scheduling tasks, the setup, and the creation of ads are all scheduled through Facebook. The ads are non-intrusive and don’t annoy your audiences. Plus, Instagram is has proven time and time again that the engagement rate you get on their platform is the best across all social media channels. Advertising successes are all measurable through the campaign insights which are based upon reach, recall, and awareness. Instagram is the king of social media, with a 4.21% engagement rate.
#12 – Plan And Schedule For Consistent Publishing
It’s a big no-no to post on Instagram at random and haphazard times. So you need to develop a regular and consistent posting schedule. To gain as much traction as possible, it’s wise to post throughout the day so that you hit various time zones, but not too much that your account is seen as spam.
Following a set schedule will help build brand consistency. Sprout has a scheduling assistant that can help you manage all of your Instagram posts. Instagram algorithms are continually being tweaked and changed; posting content at the right time does increase overall engagement. Scheduling and planning posts also significantly decrease the time you spend on your SMART phone.
Scheduling and planning your feed helps you maintain a consistent aesthetic, which is so vital to your brand feel. Still, regular timings for posts are essential when growing your audience. New visitors to your profile are more likely to convert into faithful followers if they know what to expect from you, your feed, and your stories.
Using the right tools will allow you to understand when your audience is most active on Instagram. Posting at the right time will likely drive engagement to the post. In turn, allows Instagram to bump your post higher in the user’s feed which can lead to you appearing on the Explore page. More engagement leads to more visibility which leads to more engagement.
With so much importance placed on having an intelligent digital marketing plan, it’s vital to understand how Instagram fits with your audience and strategy. Instagram is taking steps to help you determine your best marketing approach. There is a huge variety of tips and tricks that will help you make the most of the world’s most exciting social media platform. Aspire to create consistent, compelling content and try to be original, and push yourself to think innovatively. Create your own unique platform where you can engage and interact with your own audience. Instagram has recently set up an insightful blog that will help guide you through all of the changes.