What’s The Best Time To Post On TikTok?

what's the best time to post on TikTok featured

Have you ever wondered what’s the best time to post on TikTok?  As with any other social media platform, I can promise you there’s never going to be a one size fits all approach when it comes to a certain posting time.  

That is no different on TikTok.  And, just like all the other platforms, you will get more TikTok followers if you find the best time to post on TikTok for your specific account.

In today’s article, we’re going to cover when the best time to post is, why it matters what time you post on TikTok, and what else you can do to further increase your TikTok engagement as of right now.

Things like using a TikTok automation bot or a TikTok scheduling tool will work wonders for your engagement ratios and we’re going to talk about that a little bit later.

Let’s dive in!

How Do I Know When The Best Time To Post Is?

Like I mentioned earlier, there’s never a one size fits all approach when it comes to posting times.  

Accounts from one niche could post at, let’s say, 5PM on Monday to get great engagement while an account from another niche would get practically no engagement.

It’s up to you to research and use all the tools you can to study the best times to post on TikTok for your account.

Let me give you a few things that you need to consider when posting for your account.

When is my audience on TikTok?

One key thing you need to remember is that your audience generally browses on TikTok at certain times. 

It’s a pretty repetitious pattern because each audience is pretty similar when it comes to their actions and you need to take that into consideration when you’re posting.

A good way to find out when your audience is on TikTok is to learn more about their demographics.That will give you a good idea as to if they’ll be working, spending time with family, or doing other things that could keep them off the TikTok platform.

The name of the game is more engagement and more followers, so we need to do some research to figure out when our audience will be online.

What Kind of Things Do I Look For In Their Demographics?

When you’re looking at what’s the best time to post on TikTok you want to look at a few key areas of demographics of your audience.

Firstly, you want to know their age.  Younger people will be more likely to be online at a specific time vs. when an older audience might browse on TikTok.

Secondly, you want to know where your TikTok audience is located because if you have a lot of fans on the other side of the world your audience might not see your content by the time they’re on TikTok.

Thirdly, you want to know their interests.  Let’s say they’re religiously following certain creators that you know post at a specific time.  You can model that timeframe because you know that your audience will be on TikTok.

Influencer Marketing Hub analyzed over 100,000 global TikTok pots and engagement ratio and found that the most popular times to post are as follows:

what's the best time to post on tiktok

As you can see, what’s the best time to post on TikTok definitely varies day by day.  You can easily post at the best times by automating your uploads with a TikTok scheduler.  That really works wonderful because it allows you to sit down and schedule everything at one time.

Why Does It Matter What Time I Post On TikTok?

We’ve briefly discussed this above, but let me give you the reasons why you want to know what’s the best time to post on TikTok.

Firstly, like I said before, the name of the TikTok game is engagement and followers.  

If you’re posting at the wrong times, I can promise you that your engagement will be lower than it could be.  Aside from that, you will be getting less real followers than you could if you posted at the right times.

Secondly, I’m sure you put a lot of time and effort into creating the best content you can.  When you post at the wrong times, that puts less reach on your content and less eyes on your business / brand.  

And, when you spend so much blood, sweat, and tears into creating awesome content it really is best practice to do everything you can to get every single person possible to see it.

Testing, Testing, and More Testing…

I know it sounds cliche to say because a lot of answers for questions on how to grow your TikTok with real followers comes back to a specific one.

Test everything

But I want to take it one step further than that.  A lot of people test a bunch of stuff, but they forget one important thing…

Use the feedback and adapt

Testing is great, but if you don’t have a way of analyzing the feedback you get and adapting because of that feedback, I think you’d agree that it’s pretty worthless. 

Am I right?

And listen, it’s not hard to have a specific plan for your tests.

You can start a Google drive folder and keep all your notes in documents, so that way you can have a systematized process and know how to use that feedback.

The faster you test (and fail), the faster you can find things that are going to work.  You should never be sad because something didn’t work.  Simply use that feedback, put it in your documents and adapt to it. 

 How Can I Increase My TikTok Engagement?

Finding when’s the best time to post on TikTok is a critical element of increasing your TikTok engagement.  

At the same time, there’s multiple things you can do that can help you increase your engagement on TikTok and get you real TikTok followers.

Because of all these different outlets, you have to find the ones that work best for you and double down on those.  

If you can use all of them, then great — but if some aren’t relevant to your specific account then just move forward with whatever IS relevant to your TikTok.

Network With Similar Creators

This is a TikTok engagement trick that anybody can use.  In all seriousness, it’s a trick that anybody can use for any brand, business, or personal figure to grow itself.

When you network with similar creators you get content ideas, you establish yourself as a player in that industry, you meet people that can mastermind and help you along the way, and most importantly, you get the benefit of promoting each other’s content to grab a share of each audience.

This is a powerful tip that you can use to find people that might not have otherwise been interested in you or your content.

A great way to network with other creators without being spammy or desperate is to repost their content on your TikTok account.

Not only will it promote them, but it will also put your profile in their notifications and prompt reciprocity in the form of engaging on your content, following you, sharing your content, and building a relationship with them even if they don’t know you at all.

Use TikTok Growth Tools

Some people don’t include TikTok schedulers in that segment, but I do.

Aside from TikTok automation tools which help you automatically engage with specific accounts (which helps increase your engagement), schedulers for TikTok allow you to keep your content posting consistent and frequent, two of which are very important factors when it comes to getting TikTok famous.

Plus, I can promise you that creators who are really trying to get as many TikTok followers and as much TikTok engagement as possible are using all the tools they possibly can.

So if you want to be a player in your niche then you need to do the same thing (and as much more as you can).

Some people are leary when it comes to using growth tools like automation bots, but right now TikTok has very loose (practically none) regulations when it comes to using TikTok automation.

That will not be the same in the future as you can see with what happens with Instagram.


When it comes to what’s the best time to post on TikTok, testing is one of the most important things.

You can use a guideline like the image I posted above as the times for starting your tests, but you absolutely need to try different times.  

Make sure you look at the feedback you get from your TikTok audience because you’ll know what’s working and what isn’t when you study your engagement and follower count.

Remember: You don’t want to put so much time and effort into creating amazing content just for it to get less reach and views then it could.  

By posting at the right time on TikTok you’re allowing the content to get the recognition it deserves.  You’re also giving yourself more feedback to use to create better content in the future.

Our Top TikTok Growth Tools

  • TokUpgrade (The Clear Winner)
  • TokSocial
  • MediaMister

Thanks for reading this article.  If you liked this content then we’d appreciate it if you could share it with your network.  Tell us what you thought about it by leaving a comment down below.  Are we missing something?  Tell us in the comments and we’ll be sure to add it to our article (and give you credit)

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