I’ve helped tons of entrepreneurs and businesses make money online. Whether it’s landing page design, SEO, paid advertising, or email marketing…
And when I first started learning about how traffic works. You know, trying to get the absolute maximum amount of people to the website… I learned something.
We’ll get to that in a minute, but for now lets explore something.
There’s two types of traffic
After spending millions of dollars on paid ads and organic marketing I learned a very valuable (and costly) lesson.
Not all traffic is created equal.
There’s some major distinctions that you have to understand if you’re looking to optimize for conversions and get the maximum amount of sales for your business / brand.
Traffic Type #1: High Quality Traffic
There’s a lot of debate about what can be considered “high quality traffic”, but if you ask me — High Quality Traffic is traffic that converts.
Obviously there’s a lot to take into account before your website converts like a champion, but making things simple… High Quality Traffic sources convert much MUCH higher than low quality.
And you can get high quality traffic from a lot of different places. Organic methods as well as paid methods, but John Reese says that the faster you can get to market is the best option…
Which means “Paid Traffic”.
SEO traffic and other organic methods are great, but they do take a while to get a handle on.
Plus, things that take time end up costing more than other methods. So, if you have the investment then you can learn a lot from getting traffic to your website fast.
Traffic Type #2: Low Quality Traffic
I coin anything “Low Quality Traffic” or “LQT” any traffic source that doesn’t convert well.
Listen, there’s a lot of reasons that traffic could be considered LQT. I’m not saying that the traffic is bot traffic, or even traffic from random far off countries…
You can buy traffic from Facebook or Google, but if you’re not getting conversions then I consider it LQT.
Let’s take an example:
I’m working with a company which I can’t name due to an agreement we made, but they get about half a million visitors each month.
Now, that’s stellar and most of that is coming from SEO which is even more incredible…
But here’s the big challenge we’re facing right now…
And if you’re familiar with the 80/20 Principle then you’ll understand this.
I’d say about 80% of our traffic (it could be more) will never buy. Once I realized that, a lightbulb went off in my head because I always thought that getting any traffic was the goal, but it couldn’t be further from the truth.
Because we rank for so many keywords (and a lot of them are not buying keywords) we get a ton of traffic.
But an increase in traffic puts the site behind the game in my opinion because in order to run certain services and monthly subscriptions they cost way more than they would if we had only 20% of the traffic.
So I hope you understand that just because you’re getting traffic doesn’t mean you’re going to make money…
But if you’re strategic about it and find the right sources (by paid targeting / knowing your audience demographic) you’ll find that the visitors on your website are going to spend money.
Then you can optimize your landing page.
I think a good launch point would to be making $1 off every website visitor.